Free Coffee at Starbucks

email_06Starbucks is trying to make the world a better place one grande frappuccino at a time. From October 9–11, 2013, stop in to your local Starbucks and buy a stranger a drink. When you do, the chain will thank you with a free tall brewed coffee.

The idea is sweet: pay it forward and see what can happen. But, we can’t help but ask, why isn’t Starbucks offering the opportunity to donate the cost of a grande caramel latte to a charity? Sure, buying the guy in line a coffee could make you feel good, and maybe he will then do the same and buy another stranger a drink. All we see happening, though, is Starbucks still getting your hard-earned bucks and rewarding you for spending by offering the cheapest thing on their menu. After all, it’s not like the people in there haven’t already allocated a five spot for their caffeine fix.  If paying it forward is something you want to do, why not drop off some supplies at your local school or drop a box of diapers on the doorstep of that family with all the kids in your neighborhood?

We like the idea, Starbucks, we just think it needs a little tweaking.