Sex & the Single Woman: Go Away

Recently I have mentioned that I was interested in a guy but found out that the feelings weren’t mutual. I moved on, but apparently he hasn’t.

He constantly calls and texts me, and the more I ignore him him the more he persists.

I’m not trying to play games with this guy, I just genuinely do not want to talk to him. However, he can’t seem to leave well enough alone.

Why is he continuing to contact me when he doesn’t like me and knows I am over him?