Make It With a Cowboy This Summer

By Fabiana Santana

Cowboys are in. Actually, I don’t think they were ever out. But in terms of culture, cowboys are having a moment. From plaid shirts to distressed denim to bedazzled boots. Even Chanel is in on it. Their pre-fall collection was all about the Wild Wild West. “I like Texas and I like Texan people,” Karl pronounced.  Don’t believe us? Check out Naomi Campbell on the runway for the Fall 2014 Philipp Plein show. Yes, those are real flames.


A look this cool calls for a drink just as cool. Sauza Tequila is bringing the best of both worlds together with their new Make It With a Cowboy campaign.  “For our third installment of the Sauza® “MAKE IT” campaign, we are excited to introduce our brand fans to the Sauza® Cowboy and continue to build upon the successes of our two previous campaigns,” said Gary Ross, Senior Brand Director Tequila at Beam Inc. “The integrated campaign, which includes robust digital, social and PR content, provides the perfect vehicle for us to directly interact with our consumers throughout the year.”  I was lucky enough to get a sneak peek at one of the new commercials and the new cowboy at a fun launch event at Dos Caminos in New York City. Yes, he is as good looking in person as in the campaign.


In the yearlong campaign, the Sauza® Cowboy will charm fans through a robust digital and social content series, including tongue-in-cheek YouTube tutorials, Instagram videos, Pinterest boards and more. Thanks to the Sauza® Cowboy, fans will learn how to make a range of fun, do-it-yourself crafts (these are my favorite!), including, of course, the perfect Sauza® margarita.

photo What I like most about the new Make It With a Cowboy campaign, aside from the cowboy, is that the campaign is really made for women. Sauza is great at not just identifying their female clientele but appreciating them too. I LOL’d at the “I could really use some downtown!” line in the video and know many of you will, too.

And while I have always appreciated a good drink at the end of a super stressful day, ever since my encounter with the cowboy, said drink must be a margarita.

Now that I’ve found my perfect summer drink, the quest for the perfect cowboy boots is on!


For ladies looking to capture a refreshing moment and unwind with a delicious cocktail, the Sauza® Cowboy has you covered with the original Sauza®-Rita recipe.


  • 1 part Sauza® Blue Silver 100% Agave Tequila
  • 1 ½ parts light beer
  • 1 part frozen limeade
  • 1 part water

Preparation: In a glass filled with ice, combine Sauza® Blue Silver 100% Agave Tequila, limeade, beer and water. Stir gently and garnish with a lime slice.