Raising The Bar: Charlotte Voisey Is Mixing Drinks Her Way

By Fabiana Santana

Charlotte Voisey is a legend in bartending circles. Yes, there are circles of bartenders and they have their greats. Charlotte is one of the greats.

She began her training in London and has mixed drinks and run bars in cities all over the world including Barcelona, New York and Buenos Aires.

She opened and ran her own bar on the King’s Road in London in 2002 called Apartment 195. It was quickly named London’s Bar of the Year and then just 2 short years lair, Charlotte was honored with the title of UK Bartender of the Year. She won the silver medal at the World Female Bartending Championships in Italy in 2006 (yes, they have those, too) and now works as the brand ambassador for William Grand & Sons USA where she is giving new life to established spirits brands Hendrick’s Gin and Stolichnaya Vodka.

“My job is all about education,” she says. She travels around the country introducing new flavors and techniques to industry insiders.

Right now, her focus is on Stoli’s line of flavored vodkas. “Flavored vodkas are a great way to capture flavors that are hard to get. Stoli White Pomegranik, for example. White pomegranates are almost impossible to find and the flavor is amazing.”

White pomegranates are less tart than their red counterpart but still has all the amazing antioxidant benefits.

” I am always encouraging women to try something new. If I am behind the bar and they are unsure what they want, I ask what flavors they like and then suggest something new and different. Women shouldn’t be afraid to think about the style of drinks, to try new things.”

Charlotte says that there is a cocktail out there everyone from the zesty to the fruity to the sweet tooth variety. It is all a matter of introducing them in the right way.

Having fun with themes is a great way to introduce new cocktails to a crowd. “A really fun idea would be to have  ‘White Party’ this summer. Everyone wears white, use white invites and serve white drinks. Stoli White Pomegranik is the perfect mixer for a white themed party.”

“Serve crunchy salads for texture and citrus sorbets. Citrus pulls out the white tart flavor in the Stoli White Pomegranik.”

A great transition cocktail for women who have had their fill of cosmos and want to try something new is the Stoli White Cosmo. “It’s light and zesty. Delicious!”

White Pom Cosmo
3 ounces Stoli White Pomegranik
1.5 ounces Triple Sec
1 ounce white cranberry juice
1 ounce fresh lime juice

Shake all ingredients together with ice and strain into a chilled martini glass.

White Pom Gimlet
1.5 ounces Stoli White Pomegranik
3/4 ounce fresh lime juice
3/4 ounce simple syrup

Shake all ingredients with ice and strain into a chilled martini glass. Garnish with a basil leaf and pomegranate seeds.

White Pom Paradise
1.5 ounce Stoli White Pomegranik
3/4 ounce agave nectar
1/2 ounce fresh lemon juice
3 pieces of pear
1 ounce apple juice
splash of ginger ale

Muddle first five ingredients. Shake and strain into an ice filled tall glass. Top with a splash of ginger ale. Garnish with a thyme sprig and pear slice.