Launch of New Website

By Allison O’Connor

Launch of new website addressing single women’s social, finance, health, fitness, fashion and vacation topics http://www.singlemindedwomen.com/ an online community for single women in the 25-54 demographic

February 20, 2008, Paradise Valley, AZ — Allison O’Connor and Christine Whelan, co-founders, today announced the launch of SingleMindedWomen.com, the premier online community for single women in the 25-54 year old demographic. Single women represent a growing and powerful market segment that is currently being underserved and overlooked by most media outlets. According to a May, 2006 press release from the US Census Bureau, 54% of all unmarried and single Americans are women.

Most media outlets (including magazines and websites) tend to “lump” single women into one demographic—yet their information needs are very different. Not surprisingly, the concept for SingleMindedWomen.com was borne of personal experience on the part of both O’Connor and Whelan who realized there was an immediate need for content specifically developed for this underserved market. The focus of SingleMindedWomen.com is to provide relevant articles, reviews, tutorials and Q&A’s that inform and encourage communication within this focused community. “Our mission is to provide a trusted community where single women can come together to share their views on the everyday challenges they face as they navigate the world solo”, says O’Connor.

Offering practical advice, SingleMindedWomen.com contains vital information every single woman can use to enhance her lifestyle. Whether single by choice or circumstance, women ranging in ages from 25-54; and from a variety of backgrounds will find inspirational ideas and how-to examples that enable them to improve their “single life”. Topic categories for single women include travel, health, careers, relationships, appearance, finances and single parenting.

While there are many magazines and websites that target women, SingleMindedWomen.com is the first online community to cater exclusively tithe specific needs of this powerful and singular female demographic. SingleMindedWomen.com will serve as a support system and sounding board for women who are living single, facing issues unique to their demographic, and want to learn from other women’s experiences in a safe, password-protected environment.

SingleMindedWomen.com content is written by some of the most well known authorities in their category. Some of the featured editors are Samantha Chang – Money & Career, Josie Brown – Relationships, Martin Brown – Relationships columnist, Melissa Chapman – Family, Gretchen Kelly – Escapes, Tracy Morris – Health, and Erin Donnelly – Looks.

Readers of SingleMindedWomen.com will find fresh content covering topics such as single women and travel, finances, health, fitness, fashion, parenting, work/life balance and dating.

About SingleMinded, LLC:

Headquartered in Paradise Valley, AZ, SingleMinded, LLC was founded in 2007 by Allison O’Connor and Christine Whelan. Both women have extensive experience in publishing and advertising and have been single professionals during their careers. Having worked for companies such as PennWell, VerticalNet, TechOnline, Reed Publishing and Carat Freeman, O’Connor and Whelan have successfully launched numerous web start-ups and magazines. For more information on SingleMinded, LLC, contact info@singlemindedwomen.com.

Allison O’Connor
Co-Founder
Single Minded, LLC
Direct: (480) 991-9109

Gwyn Thakur
President
Effective Marketing LLC
Direct: (978) 852-6398
gwynthakur@effectivemarketing-llc.com