SMW Announces New Employment Branding Opportunities for Hiring Organization

By Allison O'Connor


Paradise Valley, AZ – September 30, 2008 – (SMW), the leading online destination for single women 25 to 55 years of age, this fall will launch its first annual “SMW Certified” program, an award process and employer designation for organizations that meet’s criteria as a single-women friendly company.

In order to be considered for this honor, employers must complete a survey document, answering questions about flexible work arrangements, work-life benefits, family-friendly benefits, mentoring, networking, and advancement opportunities for women.

Should an employer be deemed SMW Certified, will include the company in a list of employer-of-choice organizations on the lead page of its Career channel. Each employer name will link to that employer’s careers website.

Employers will also receive an SMW Certified seal, a widget, which they can proudly display at their corporate careers site and use when they post open positions at job boards.

There is no charge for the opportunity to qualify as a employer-of-choice, and, should an organization meet the criteria, no charge for inclusion in the site’s annual list or for the SMW Certified seal, which includes the award year.

“SMW certification offers each qualifying employer an online vehicle for promoting itself as a single-women friendly organization. Meanwhile, for career-minded single women, the certification will serve as confirmation that the employer provides the support they seek,” says Paula Santonocito, career editor of

The annual application process will begin October 1, 2008. All applications must be submitted by November 14, 2008.

Separately, is offering employers an opportunity to increase exposure to the site’s rapidly growing audience of career-minded professionals.

This fall, it will launch a new website career tool called SMW CareerTalk.

SMW CareerTalk will provide employers with an opportunity to literally talk about their organizations in the context of career opportunities for single women. Participating employers will be interviewed and these interviews will be shared via podcasts and/or video on’s Career channel.

“We are pleased to offer employers this Web 2.0 advertising opportunity on’s Career channel. Employers that have a lot to offer single women now have a way to reach out to these job seekers. Meanwhile, for the women themselves, SMW CareerTalk is a great career search tool that will help them make better employment decisions,” says Allison O’Connor, co-founder of

Single women represent 54 percent of all women in the workforce, according to U.S. Bureau of Labor Statistics (BLS) data. This majority of the female workforce often has challenges different from married women. A report released this summer by the Democratic staff of the Joint Economic Committee of the U.S. Congress, for example, finds one-quarter of all children are raised by single mothers. addresses the career concerns of single women, as well as health, money, relationships, family, and other issues of importance, often exploring how these issues overlap.

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To schedule an interview and other PR inquiries: Ann-Marie Nieves,