Women Rock: Hard Rock Hotels Raise Awareness for Breast Cancer Research

By Melanie Nayer

Hard Rock Hotels Raise Awareness for Breast Cancer ResearchLooking for a fall getaway with a little heart? Women unite at Hard Rock International hotels around the nation to celebrate PINKTOBER – the hotel’s campaign to raise awareness for breast cancer research, in conjunction with National Breast Cancer Awareness Month.

Alongside PINKTOBER™ “Artist Ambassador” Melissa Etheridge, the Hard Rock hotels invite guests to join with music superstars and rock out, strike a pose or lift a glass in support of breast cancer awareness and research! Hard Rock locations worldwide support the cause through the multifaceted PINKTOBER campaign, benefiting breast cancer charities worldwide.

The PINKTOBER initiative gives guests a variety ways to show their support, including limited-edition PINKTOBER apparel and accessories, Pink menu offerings and live music event. Event ticket and merchandise sales will raise funds for The Breast “PINKTOBER is a great way for me to share my story with my fans, help educate and raise awareness, and of course rock out for a cause that personally affects me each day,” said PINKTOBER “Artist Ambassador,” Melissa Etheridge. “I look forward to joining Hard Rock International for this empowering and high-energy program.”

Hard Rock’s PINKTOBER limited-edition merchandise including robe

Hard Rock guests around the world are encouraged to participate in PINKTOBER at live music events and appearances at local Hard Rocks, which will feature established and emerging acts rocking throughout the Fall.

You can also show your support with Hard Rock’s PINKTOBER limited-edition merchandise including a collector’s edition pin, T-shirt, bracelet, robe, Pink sheets and more, will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com. Proceeds from the sale of PINKTOBER merchandise will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (UK only) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold.


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