Fabulous at 40: Tips for Aging Beautifully

By Erin Donnelly

Q. It’s official: I’m middle-aged. Are there are beauty products designed for older, menopausal gals like me? 

A. Yes, as a matter of fact. Age may just be a state of mind, but as women approach their 40s, 50s, and beyond, changes in their bodies (yep—the BIG M) demand more specialized attention. In other words, your hormones need some help! 

Enter Emerita. Since 1978, this beauty brand—owned and operated by women—has been tending to the needs of perimenopausal and menopausal women by creating products to keep hormones in check. The best-selling Pro-Gest Body Cream is a natural, paraben-free cream infused with vitamin B and E, aloe vera, and sweet almond oil to restore balance. The Phytoestrogen Body Cream delivers estrogen-like effects thanks to a natural blend of ginseng, red clover, and black cohosh. Personal moisturizers (for dryness down below) and an herbal supplement are also available.
But it’s not all about hot flashes. Emerita also specializes in skincare products designed over women over 40. What’s more, it’s all—from the Microdermabrasion Face Scrub to the Skin Brightener—infused with natural, eco-friendly botanicals. Emerita products are also free from fragrance and parabens, and aren’t tested on animals.
Oh, and lest you were under the impression that turning 40 doomed you to a life of “Murder, She Wrote” reruns and dowdy flannel nightgowns, you might want to check out Emerita’s paraben-free Oh! Warming Lubricant and other ‘sexual vitality’ goodies. You go, girl!

More SMW beauty tips:

Cellulite- and Wrinkle-Zappers for the Body

Body Exfoliators to Try At Home

Take Me Away: Stress-Relieving Beauty Products