Finding Your Inner Fashionista

By Catherine Cassidy

Fashionista's Red ShoesHow to Update Your Look and Maximize Your Wardrobe

There is a Fashionista in all of you. Sometimes it’s simply a matter of finding it, or possibly, reviving it.

With the constant juggling act we’re all working to find at least a semblance of balance in our lives, right? Somehow, as a woman, we’re expected to seamlessly move from the gym, to the office, to picking up the kids, to cooking dinner, to relaxing with our guy or our friends, and even fitting in some time to ourselves.

Yea, maybe we get to pick 1-3 on any given day, yet we constantly are bombarded by these images of superwomen in the media.

I’m going to let you in on a little hint: They all have a lot of help!

And isn’t that the hardest part for us as women? Asking for help. You bet it is!

So here I am to help you find your inner fashionista, but it’s up to you to take this advice to heart and run with it. Trust me, you want to pay close attention. The results with my clients consistently prove that improved style results in the following:

  • Increased Business Success
  • More Date Requests (or date nights if you’re attached)
  • Improved Confidence (in self as well as style)

And that’s only the beginning!

Step 1: You are what you wear!

This isn’t just about clothes, it’s about presenting yourself to the world as you want it to see you. This is the key to living your life in style – it’s all about YOU! How YOU want to be perceived. What YOU do. How YOU feel. It’s YOUR style.

So, go through your closet and clear out all those sweaters that are pilling and moth-eaten. Throw out your pants that are worn through on the bum and fading. Stop shopping at Forever 21!

A digression: I avoid Forever 21 and to this day have never purchased anything from there and this is why … a) I literally love my clothes. I only buy what I love and so when something wears out or gets ruined, I’m genuinely bummed. B) If it wears out after a couple of wears, then it was $10 wasted versus $75 well spent investing in myself! C) A trend is called a trend for a reason. It moves up and down and goes in and out. And it’s not for everyone.

Step 2: Consider what’s important for YOU

Where are you at in your life? Are you in school? Are you interviewing? Corporate? An entrepreneur?  A mom? An athlete?

For instance, if you’re an athlete but you also work in a business casual environment and enjoy a night on the town, then you probably won’t like anything stiff or confining. You’ll want more jersey and sweaters in your wardrobe that are stylish, but also allow movement. Also, wedges or heels with a chunky base will work better for you than stillettos since it’s likely that you prefer to walk (possibly quite fast) as much as you can.

Also, what colors do you tend towards? How much color and energy do you want in your life? Colors are huge for enhancing your mood and influencing how others perceive you.

Finally, what is it that you prefer to wear? Dresses? Jeans and a tee? Your workout clothes? How can you incorporate that into your wardrobe while dressing those looks up and down for different occasions, mixing and matching and always looking simply stunning?

Step 3: Invest in the Basics and Study the Trends

There are a few things every wardrobe needs and this creates a great mix & match foundation. Depending on your preferences, the opportunities for growing from this foundation are endless!!

Favorite Jeans – the ones that you slip into and are instantly slimmed and confident. Goes with everything – whether dressed up or down! LOVE!

Black Suit – Or, it can be a navy, charcoal, brown or whatever neutral you’d prefer to use as a base. You can wear this together or as pieces of other outfits.

White Blouse – At least one, go-to blouse that you can throw on with your jeans, suit pants, or under your blazer. Simply add some accessories and you’re good to go!

Black Pumps – Obviously!

Nude Pumps – Not as obvious as black pumps, but even more versatile and sooo subtly sexy. With a dress or a skirt nude pumps elongate your legs the way that every woman wants!

Signature Accessories – Every woman’s will vary and often times they have sentimental value. This is important for two reasons: 1) Accessories dress you up and complete an outfit and 2) The sentiment attached to a piece of jewelry has the same effect as color on a mood.

I encourage you to study the trends because they can be a great source of inspiration as you refine and define your style. You should never impulsively go after a trend. I believe in investing in every piece of your wardrobe, so trends can be a waste of money. However, they do push women to be more creative with their style and push their boundaries. And we all know what happens when we go out of our comfort zone … we grow!

Now if you’ve read through this carefully, I encourage you to go to your closet and take an inventory assessment. What colors predominate? Styles? Items? Brands?

I encourage you to give your style a qualification. For instance, I tend towards ‘Classic with a Twist.’ Others that you might identify with … Bohemian Chic, Hippie Business, Innovator, Preppy Professional … whatever it may be, the opportunities are endless!

Taking leave of the Corporate Fashion Industry, Catherine Cassidy founded U*styled in 2008 to support busy women everywhere. YOU are our mission. U*styled is dedicated to empowering women and giving you the tools to discover the lifestyle you deserve through personal style. Her unique approach to Personal Styling and Brand Image has had her work across a broad range of industries and career stages including Real Estate, Finance, Consulting, Marketing, Advertising, Entertainment, Entrepreneurs and Celebrity Entrepreneurs.

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