London 2012: Olympic Fashion

By Fabiana Santana

The London 2012 Olympics are in full swing and the fashion world is already a buzz about it Yes, fashionistas get excited about everything. Ralph Lauren was commissioned to create the Opening Ceremony outfits for Team USA, and while controversy swirls over whether or not the couture clothes were actually made in the USA, there is no doubt the athletes look great wearing them.

US Olympic athletes rower Giuseppe Lanzone (L) and swimmer Ryan Lochte are pictured wearing the 2012 US Olympic team uniforms, made by Ralph Lauren. Reuters/Ralph Lauren

While you might not be able to get your hands on the Team USA blazers (going for over $700), you can root your team on with fun fashions designed just in time for the Olympic games. Lauren created customizable polo shirts as well as  tees, tanks, bags and pins.

New Balance is in full swing for the Olympics and fans can have the chance to customize their own pair of shoes to cheer on the US Olympic team, or even their favorite athlete!

New Balance allows consumers to customize their own pair of shoes, the 574s (and yes, they are made in the USA in New Balance factories located in Massachusetts and Maine).  The lifestyle shoes are crafted in premium suede and mesh and can mix and match colors to create your very own personalized sneakers that are delivered in just 4-8 days, perfect for the Olympics!

UK based ClaireaBella is giving Americans in London a chance to show their hometown pride with their special edition Olympics 2012 bag!  Each bag is carefully hand painted and crafted by a ClaireaBella trained artist with glitz, sparkles and bows, you can wear your pride in style!

Beauty buffs will love the patriotic polish by OPI. Red, white and blue glitter are suspended inside an irresistible clear top coat. For a subtle jeweled effect, apply one coat to bare nails or over your favorite nail color. For added sparkle, apply multiple coats.With all these options, you can rock the red, white and blue every day without committing a fashion faux pas and wearing the same things twice in one week. Which Team USA look will you be sporting on July 27?

-Fabiana Santana